The Sri Lanka – Canada Business Council (SLCBC) recently convened a round table discussion titled ‘Canada’s Tourism Readiness and Promotion of Sri Lanka’. Key government and private sector stakeholders, including prominent figures from the Sri Lanka Tourism Promotion Bureau and other industry associations, explored opportunities in tourism and related sectors. The SLCBC aims to facilitate investment in education, streamline visa processes, and foster partnerships in Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism. Plans include a 2024 Road Show in Canada. Stakeholders unitedly requested SLCBC to address travel advisories through diplomatic channels.